SEO report of marketing-park.ch

Swiss Marketing Academy

www.marketing-park.ch/

Genesis lite, small powerfull CMS


 Tasks

  • Select one version of your site as main and make a redirect from other versions to that one.
  • Avoid using deprecated HTML tags.
  • Implement the viewport meta tag.

 SEO

URL

Domain : www.marketing-park.ch/

Character length : 22

Title
Swiss Marketing Academy
Description
Genesis lite, small powerfull CMS
Keywords (meta keywords)
Genesis lite, small powerfull CMS

Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Checking the robots.txt file
The robots.txt file is missing!

 Social

Social Engagement

No info found.

 Content

Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Swiss Marketing Academy

Character length : 23

Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 32%

Good! The text / code ratio is between 25 and 70 percent.
Headings
H1H2H3H4H5H6
000500
Heading structure in the source code
  • <H4> Vertrieb - Distribution und Verkauf
  • <H4> Marketing - Das Buch
  • <H4> Rechnungswesen - Der Zahlenhorror
  • <H4> Markom - Das Buch
  • <H4> Mindmaps - Alles gezeichnet!
Word cloud
  • marketing8
  • buch8
  • eidg5
  • hkverlag4
  • hk-verlag4
  • wetzikon4
  • markom4
  • erhältlich4
  • bern3
  • vertrieb3
  • rechnungswesen3
  • verkauf3
  • academy2
  • bereich2
  • überall2
  • lehrmittel2
  • distribution2
  • prüfungen2
  • landquart2
  • kompakt2
  • swiss2
  • werk2
  • institut2
  • event2
  • marketingfachleute2
  • uster2
  • berlin2
  • zürich2
Keyword matrix
wordtitledescriptionsheading
marketing
buch
eidg
hkverlag
hk-verlag
wetzikon
Two Word cloud
  • für die3
  • für den2
  • erhältlich im hk-verlag2
  • wetzikon www.hkverlag.ch2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.

 Readability

Flesch–Kincaid Grade Level
8.60
Flesch Reading Ease
43.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
9.60
Dale–Chall Readability
10.00
SMOG Index
9.70
Spache Readibility
5.00
Number of letters
2679
Number of words
447
Number of sentences
80
Average words per sentences
6
Number of syllables
832
Syllables in words
815
Average syllables in words
1.86
Number of words in first three syllables
102
Percentage of word / syllables
22.82
Words not in Dale-Chall easy-word list
401
Words not in Spache easy-word list
234

 Technologies

Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.

 Speed test

Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
19
Number of source domains
1
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
  • http://www.marketing-park.ch/scripts/java_scripts/jquery.js
List of render blocking css files
  • http://www.marketing-park.ch/scripts/css/style.css
  • http://www.marketing-park.ch/scripts/css/style_menu.css
  • http://www.marketing-park.ch/scripts/css/layout.css
  • http://www.marketing-park.ch/scripts/css/snippets.css

 Speed test – Javascript

Javascript
Good! Just a few javascript files are detected on the website.
  • http://www.marketing-park.ch/scripts/java_scripts/jquery.js
File size of all javascript files combined
160.29KB
Javascript minifying
You can save 17.7KB (40% compression) on the analysed URL by minifying the javascript files.

 Speed test – CSS

CSS
Good! Just a few CSS files are used on this website.
  • http://www.marketing-park.ch/scripts/css/style.css
  • http://www.marketing-park.ch/scripts/css/style_menu.css
  • http://www.marketing-park.ch/scripts/css/layout.css
File size of all css files combined
10.31KB
CSS minifying
You can save 287B (14% compression) on the analysed URL by minifying the CSS files.

 Speed test – Compression

Uncompressed size of the of the HTML
13.99KB
Gzip compression
Your site uses compression.

 Speed test – Browser cache

Number of static resources (image, JS, CSS)
18
Browser cache
The browser cache is not set correctly for all elements.
URLDuration
http://www.marketing-park.ch/scripts/css/layout.cssExpiry time is not specified
http://www.marketing-park.ch/scripts/css/snippets.cssExpiry time is not specified
http://www.marketing-park.ch/scripts/css/style.cssExpiry time is not specified
http://www.marketing-park.ch/scripts/css/style_menu.cssExpiry time is not specified
http://www.marketing-park.ch/scripts/java_scripts/jquery.jsExpiry time is not specified
http://www.marketing-park.ch/templates/fonts/boost-webfont.woffExpiry time is not specified
http://www.marketing-park.ch/templates/images/bg.jpgExpiry time is not specified
http://www.marketing-park.ch/templates/images/bgd_dynamic_menu.jpgExpiry time is not specified
http://www.marketing-park.ch/templates/images/erfolg.pngExpiry time is not specified
http://www.marketing-park.ch/templates/images/header.pngExpiry time is not specified
http://www.marketing-park.ch/templates/images/lehrmittel.pngExpiry time is not specified
http://www.marketing-park.ch/templates/images/marketinglexicon.jpgExpiry time is not specified
http://www.marketing-park.ch/templates/images/uber_uns.pngExpiry time is not specified
http://www.marketing-park.ch/.. /10__book-marketing.jpgExpiry time is not specified
http://www.marketing-park.ch/.. /20__book-vertrieb.jpgExpiry time is not specified
http://www.marketing-park.ch/uploads/items/5/15/15__book-markom.jpgExpiry time is not specified
http://www.marketing-park.ch/.. /16__book-mindmaps.jpgExpiry time is not specified
http://www.marketing-park.ch/.. /17__book-rechnungs.jpgExpiry time is not specified

 Speed test – Images

File size of all images combined
167.13KB
Image optimisation
You can save 52.5KB (34% compression) by optimising the images below:

 Website security

IP
194.0.137.155
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.

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 Icons

Favicon
Good! The website uses favicon.

 Typos

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