SEO report of marketing-park.ch
Swiss Marketing Academy
www.marketing-park.ch/
Genesis lite, small powerfull CMS
Tasks
- Select one version of your site as main and make a redirect from other versions to that one.
- Avoid using deprecated HTML tags.
- Implement the viewport meta tag.
SEO
URL
Domain : www.marketing-park.ch/
Character length : 22
Title
Swiss Marketing Academy
Description
Genesis lite, small powerfull CMS
Keywords (meta keywords)
Genesis lite, small powerfull CMS
Error! Using “meta keywords” is meaningless in a while.
Error! Using “meta keywords” is meaningless in a while.
Open Graph Protocol
Error! The website does not use the OG (Open Graph) protocol.
Dublin Core
Dublin Core is not used
Underscores in the URLs
Good! No underscore (_) found in the URLs.
Search engine friendly URLs
Error! Not all URLs are SEO friendly on this website!
Checking the robots.txt file
The robots.txt file is missing!
Social
Social Engagement
No info found.
Content
Doctype
XHTML 1.0 Transitional
Encoding
Perfect! The character encoding is set: UTF-8.
Language
We have found the language localisation: ”en”.
Title
Swiss Marketing Academy
Character length : 23
Good! The title’s length is between 10 and 70 characters.
Character length : 23
Good! The title’s length is between 10 and 70 characters.
Text / HTML ratio
Ratio : 32%
Good! The text / code ratio is between 25 and 70 percent.
Good! The text / code ratio is between 25 and 70 percent.
Headings
| H1 | H2 | H3 | H4 | H5 | H6 |
|---|---|---|---|---|---|
| 0 | 0 | 0 | 5 | 0 | 0 |
Heading structure in the source code
- <H4> Vertrieb - Distribution und Verkauf
- <H4> Marketing - Das Buch
- <H4> Rechnungswesen - Der Zahlenhorror
- <H4> Markom - Das Buch
- <H4> Mindmaps - Alles gezeichnet!
Word cloud
- marketing8
- buch8
- eidg5
- hkverlag4
- hk-verlag4
- wetzikon4
- markom4
- erhältlich4
- bern3
- vertrieb3
- rechnungswesen3
- verkauf3
- academy2
- bereich2
- überall2
- lehrmittel2
- distribution2
- prüfungen2
- landquart2
- kompakt2
- swiss2
- werk2
- institut2
- event2
- marketingfachleute2
- uster2
- berlin2
- zürich2
Keyword matrix
| word | title | descriptions | heading |
|---|---|---|---|
| marketing | |||
| buch | |||
| eidg | |||
| hkverlag | |||
| hk-verlag | |||
| wetzikon |
Two Word cloud
- für die3
- für den2
- erhältlich im hk-verlag2
- wetzikon www.hkverlag.ch2
404 Page
The website has a 404 error page.
Flash content
Good! The website does not have any flash contents.
Frame
Good! The website does not use iFrame solutions.
Images
We found 7 images on this web page.
Alternate attributes for the following 7 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
Alternate attributes for the following 7 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.
- http://www.marketing-park.ch/templates/images/erfolg.png
- http://www.marketing-park.ch/templates/images/header.png
- http://www.marketing-park.ch/.. /20__book-vertrieb.jpg
- http://www.marketing-park.ch/.. /10__book-marketing.jpg
- http://www.marketing-park.ch/.. /17__book-rechnungs.jpg
- http://www.marketing-park.ch/uploads/items/5/15/15__book-markom.jpg
- http://www.marketing-park.ch/.. /16__book-mindmaps.jpg
Readability
Flesch–Kincaid Grade Level
8.60
Flesch Reading Ease
43.70
Coleman Liau Index
12.00
Automated Readability Index (ARI)
9.60
Dale–Chall Readability
10.00
SMOG Index
9.70
Spache Readibility
5.00
Number of letters
2679
Number of words
447
Number of sentences
80
Average words per sentences
6
Number of syllables
832
Syllables in words
815
Average syllables in words
1.86
Number of words in first three syllables
102
Percentage of word / syllables
22.82
Words not in Dale-Chall easy-word list
401
Words not in Spache easy-word list
234
Technologies
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Redirection (www / not www)
Error! The web address is accessible with and without www!
Deprecated HTML elements
Good! No deprecated HTML tags are detected.
Printability
Suggestion! Unfortunately, no printer-friendly CSS found.
Meta Tag (viewport tag, mobile devices)
Error! The meta tag named viewport is missing.
Speed test
Server response time
The server response time is fast enough.
Table layout
Good! No nested tables found.
Number of HTTP resources
19
Number of source domains
1
Render blocking resources
The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files
List of render blocking javascript files
- http://www.marketing-park.ch/scripts/java_scripts/jquery.js
- http://www.marketing-park.ch/scripts/css/style.css
- http://www.marketing-park.ch/scripts/css/style_menu.css
- http://www.marketing-park.ch/scripts/css/layout.css
- http://www.marketing-park.ch/scripts/css/snippets.css
Speed test – Javascript
Javascript
Good! Just a few javascript files are detected on the website.
- http://www.marketing-park.ch/scripts/java_scripts/jquery.js
File size of all javascript files combined
160.29KB
Javascript minifying
You can save 17.7KB (40% compression) on the analysed URL by minifying the javascript files.
Speed test – CSS
CSS
Good! Just a few CSS files are used on this website.
- http://www.marketing-park.ch/scripts/css/style.css
- http://www.marketing-park.ch/scripts/css/style_menu.css
- http://www.marketing-park.ch/scripts/css/layout.css
File size of all css files combined
10.31KB
CSS minifying
You can save 287B (14% compression) on the analysed URL by minifying the CSS files.
- By minifying http://www.marketing-park.ch/scripts/css/style.css you can save 166B (13% compression rate)
- By minifying http://www.marketing-park.ch/scripts/css/style_menu.css you can save 121B (17% compression rate)
Speed test – Compression
Uncompressed size of the of the HTML
13.99KB
Gzip compression
Your site uses compression.
Speed test – Browser cache
Number of static resources (image, JS, CSS)
18
Browser cache
The browser cache is not set correctly for all elements.
| URL | Duration |
|---|---|
| http://www.marketing-park.ch/scripts/css/layout.css | Expiry time is not specified |
| http://www.marketing-park.ch/scripts/css/snippets.css | Expiry time is not specified |
| http://www.marketing-park.ch/scripts/css/style.css | Expiry time is not specified |
| http://www.marketing-park.ch/scripts/css/style_menu.css | Expiry time is not specified |
| http://www.marketing-park.ch/scripts/java_scripts/jquery.js | Expiry time is not specified |
| http://www.marketing-park.ch/templates/fonts/boost-webfont.woff | Expiry time is not specified |
| http://www.marketing-park.ch/templates/images/bg.jpg | Expiry time is not specified |
| http://www.marketing-park.ch/templates/images/bgd_dynamic_menu.jpg | Expiry time is not specified |
| http://www.marketing-park.ch/templates/images/erfolg.png | Expiry time is not specified |
| http://www.marketing-park.ch/templates/images/header.png | Expiry time is not specified |
| http://www.marketing-park.ch/templates/images/lehrmittel.png | Expiry time is not specified |
| http://www.marketing-park.ch/templates/images/marketinglexicon.jpg | Expiry time is not specified |
| http://www.marketing-park.ch/templates/images/uber_uns.png | Expiry time is not specified |
| http://www.marketing-park.ch/.. /10__book-marketing.jpg | Expiry time is not specified |
| http://www.marketing-park.ch/.. /20__book-vertrieb.jpg | Expiry time is not specified |
| http://www.marketing-park.ch/uploads/items/5/15/15__book-markom.jpg | Expiry time is not specified |
| http://www.marketing-park.ch/.. /16__book-mindmaps.jpg | Expiry time is not specified |
| http://www.marketing-park.ch/.. /17__book-rechnungs.jpg | Expiry time is not specified |
Speed test – Images
File size of all images combined
167.13KB
Image optimisation
You can save 52.5KB (34% compression) by optimising the images below:
- By lossless compressing the http://www.marketing-park.ch/templates/images/bg.jpg you can save 42KB (43%) data.
- By lossless compressing the http://www.marketing-park.ch/templates/images/erfolg.png you can save 2.6KB (14%) data.
- By lossless compressing the http://www.marketing-park.ch/.. /17__book-rechnungs.jpg you can save 1.6KB (21%) data.
- By lossless compressing the http://www.marketing-park.ch/.. /16__book-mindmaps.jpg you can save 1.4KB (21%) data.
- By lossless compressing the http://www.marketing-park.ch/.. /20__book-vertrieb.jpg you can save 1.2KB (21%) data.
- By lossless compressing the http://www.marketing-park.ch/uploads/items/5/15/15__book-markom.jpg you can save 1.2KB (21%) data.
- By lossless compressing the http://www.marketing-park.ch/templates/images/header.png you can save 1.2KB (20%) data.
- By lossless compressing the http://www.marketing-park.ch/.. /10__book-marketing.jpg you can save 1.2KB (21%) data.
Links
We found a total of 21 different links.
Internal links: 2
External links: 19
Internal links: 2
External links: 19
External links:
Internal links:
Website security
IP
194.0.137.155
External hidden links
Good! No hidden external links found
Looking for eval()
Good! No eval(bas64_decode()) scripts are found
Checking for XSS vulnerability
No XSS vulnerability found
Email encryption
Warning! The website contains at least one unencrypted email address.
Sites on same ip
Icons
Favicon
Good! The website uses favicon.
Typos
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